The new [a] cube gallery is located in Sofia at Lyuben Karavelov Str 9 and occupies a completely refurbished space. The exhibitions are focused on contemporary art of the 21^st century. New media and communication tools in the complex digital and analogue world make possible ways of expression unthinkable only a few decades ago. The dynamism of modern technology and social media communication connect the individual with society in ways that oscillate between extremes of intimacy and alienation. What was far away in the last century is now close, but is also often unreachable. Aesthetics alone has remained a constant in art: its understanding is innate for some and difficult for others. This is the key criteria in [a] cube’s curatorial manifesto for contemporary art. Its goal is to find and support talent, to put established figures in the limelight, to strengthen cultural connections with neighbouring countries, and to participate in international exhibitions with the very best of the Bulgarian art scene.