Sustainable development of rural tourism Kicked Off

On January 30, 2023 we kicked off the project Star Growth - Sustainable Tools & Activities for Rural Tourism and Ecotourism SME’s Growth
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National Tourism Cluster "Bulgarian Guide" is a partner in the international project Star Growth - Sustainable Tools & Activities for Rural Tourism and Ecotourism SME’s Growth, funded by the EU Single Market Programme. The duration of the project is 36 months (01/01/2023 – 31/12/2025) and the action is currently implemented under the rules and conditions of a Grant Agreement, with the reference number SMP-COSME-2021-TOURSME-01. 


The projects overall objective is to enhance the sustainable growth of SMEs operating in the rural tourism and ecotourism sectors in Greece, Cyprus, Bulgaria, Slovenia, Romania and Italy by providing technical and financial support, whilst boosting their awareness, development and capacity in the area of sustainable innovations.


The specific objectives are: 

  • Supporting 90 rural tourism and ecotourism SMEs in Greece, Cyprus, Bulgaria, Slovenia, Romania and Italy in developing their skills and capacities in sustainable tourism, whilst creating sustainability strategies in line with the needs and priorities of their territory;
  • Providing capacity building and technical assistance to the selected SMEs, by applying European sustainability frameworks and tools (such as Environmental footprint methods, EMAS, EU Ecolabel, ISO 14001:2015, CSR, HCMI etc.);
  • Fostering innovative practices and solutions, which can provide business destinations with heightened resilience to shocks, enhanced social, economic and environmental awareness and responsibility;
  • Building effective mechanisms for best practice exchange and dissemination of transferable tools and knowledge between the SMEs, also at a European level.

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