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Attention, attention, travelers and adventurers! Be ready to embrace yourself into the best of the Bulgarian tourism at the world's biggest tourism exhibition - ITB Berlin 2024!

And which is more exciting – our organization National Tourism Cluster “Bulgarian Guide” will be there, showcasing the hidden gems and treasures of Bulgaria. The international tourist exhibition in Berlin, Germany (ITB Berlin) is not just an exhibition, yet it’s a global platform that unites in one place tour operators, travel agencies, hotels, restaurants, tourist organisations and other experts from the tourist industry all over the world, to promote their various destinations.

And this year, the Cluster will be among the exhibitors, representing the rich cultural heritage and the breathtaking landscapes of Bulgaria. National Tourism Cluster “Bulgarian Guide” is a tourist organization uniting various organisations from the tourist industry, working together to achieve a common goal – to promote Bulgaria as a sustainable tourist destination. With a vast experience and deep understanding of the country’s tourist potential, the cluster is geared up to attract visitors from all over the world at ITB Berlin 2024.

What to expect from us at ITB Berlin 2024? The Cluster will be presenting the best of Bulgaria, visitors will have the opportunity to discover various cultural attractions and to explore the age-old traditions of our country. But that’s not all – the “Bulgarian Guide” will introduce the lesser known, off-the-beaten paths of Bulgaria to all “seeking tourists”. We introduced the term “a seeking tourist” more than 10 years ago to everyone who is looking for unique and authentic experience during their trip. With the expert guidance of our team, tourists can discover undiscovered destinations, interact with residents and immerse themselves in the rich culture and traditions of Bulgaria in a new way. In addition to tourism promotion, the cluster actively works and is engaged in sustainable and responsible tourism development. The tourist organization works closely with local communities and organisations to ensure that tourism has a positive environmental impact.

ITB Berlin 2024 visitors will also learn about our various international initiatives and how we contribute to the development of sustainable tourism. And they will get to know the new opportunities for our adventure tours of our new initiative – Questours. Save the dates March 5-7, 2024 and get ready to be captivated by the beauty and hospitality of Destination Bulgaria!

We are lookng forward to seeing you at ITB Berlin 2024, Hall 3.2., Stand 102.

Photo: Batak Reservoir, Iliana Shishkova